Author/Authors :
Zargaran، Mohammad نويسنده Masters student, Department of Management executive, arak Branch, Islamic Azad University, arak , , Sarmadsaidi، Sohel نويسنده Faculty member of Department of Business Administration, Central Tehran Branch, Islamic AzadUniversity , , Esmailpour، Hasan نويسنده Faculty member of Department of Business Administration, Central Tehran Branch, Islamic AzadUniversity ,
Abstract :
ABSTRACT:This study has been done in order to investigate the effect of internal marketing on job satisfaction and employee`s commitment and their effects on customer-orientation of employees in the branches of Mellat Bank in Hamadan, as a service organization. In this research, we used a questionnaire for data collection and experts’ opinion and LISREL software for its validity test. Also, we used Structural Equation method of LISREL & SPSS Software for data analysis. The total population consisted of 285 persons. 170 questionnaires were distributed randomly between them while all of them returned questionnaires. Finally, we found a significant positive relationship in all hypotheses.
