Title of article
Studying the effect of internal marketing perception on job satisfaction and employee commitment
Author/Authors
Zargaran، Mohammad نويسنده Masters student, Department of Management executive, arak Branch, Islamic Azad University, arak , , Sarmadsaidi، Sohel نويسنده Faculty member of Department of Business Administration, Central Tehran Branch, Islamic AzadUniversity , , Esmailpour، Hasan نويسنده Faculty member of Department of Business Administration, Central Tehran Branch, Islamic AzadUniversity ,
Issue Information
ماهنامه با شماره پیاپی 0 سال 2013
Pages
5
From page
927
To page
931
Abstract
ABSTRACT:This study has been done in order to investigate the effect of internal marketing on job satisfaction and employee`s commitment and their effects on customer-orientation of employees in the branches of Mellat Bank in Hamadan, as a service organization. In this research, we used a questionnaire for data collection and experts’ opinion and LISREL software for its validity test. Also, we used Structural Equation method of LISREL & SPSS Software for data analysis. The total population consisted of 285 persons. 170 questionnaires were distributed randomly between them while all of them returned questionnaires. Finally, we found a significant positive relationship in all hypotheses.
Journal title
International Research Journal of Applied and Basic Sciences
Serial Year
2013
Journal title
International Research Journal of Applied and Basic Sciences
Record number
944551
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