The Effect of Gender Characteristics on Green Purchase Behavior in Iranian Teenage Consumers

The current project attempts to investigate the sex characteristics in environmental attitude, environmental anxieties, the existing environmental problems, environmental responsibility, peers’ effect, and self-knowledge in protecting t environment and green purchase among Iranian teenage consumers. Female teenagers obtained a significantly higher point for environmental attitude, environmental anxiety, the existing environmental problems, environmental responsibility, and peers’ effect in protecting the environment and green purchase than male teenagers. However, the males’ average point was significantly higher than the females for self-knowing in protecting the environment. The major restriction is latent in the promulgated nature of the applied surveys. Future studies should include some good evaluations of green purchase and environmental behavior. They should be a useful source of international green evaluation in Iran. Iranian female teenagers are a good potential market for green products. Their marketing messages should use emotional applications; focus on personal responsibility to protect the environment, and facilitating network collaboration to develop proper discourse words.