Author/Authors :
Rahmani، Zeino’abedin نويسنده Department of management, economics and accounting, Payam-e-Noor UniversityTehran, , , Hoseini، Mirza Hasan نويسنده Department of management, economics and accounting, Payam-e-Noor UniversityTehran , , Karimi ، Ozhan نويسنده , , hosseini-amiri ، *Seyyed Mahmoud نويسنده Department of management, economics and accounting, Payam-e-Noor UniversityTehran ,
Abstract :
The goals of prophetic mission from the view point of Islam have been the development and elevation of human being and institution of justice in human society and the factors of these goals are promoting ethics and spirituality in society, encouraging moderateness and avoiding lavishment, emphasizing on inspiration and heart effects and human greatness which must be presented in the commercial ads.
This study is to attain a comprehensively theoretical model in realm of Islamic commercial ads in globe. This model can be regarded as a basic one for promoting products in Islamic societies by using the giant capacity of Islamic marketing.
