Investigation the Combination of the Bullwhip Effect Weakening and the Anti-Bullwhip Effect Strengthening

The process of supply chain operations, while the presence of the bullwhip effect and anti-bullwhip effect, taking into account only the cost of the supply chain, demand deviation, this presence makes the bullwhip effect due to the limited rationality driven weakening the anti-bullwhip effect strengthened so that the upstream and downstream in the supply chain cycle will show the combined effects of the weakening of the bullwhip effect and strengthening the anti-bullwhip effect, the combined effects of individual enterprises to achieve the low average inventory costs also means that the whole supply chain inventory minimum and the overall market demand for the lowest deviation, indirectly, automatically eliminated from the overall bullwhip effect or anti-bullwhip effect, making the whole supply chain whether short-term or long-term point of view is the best long-term, but also to supply chain bring significant strategic advantage.