A study on the effect of emotional intelligence on retail investors’ behavior

Investment decisions are normally accomplished based on fundamental or technical methods. However, there are many cases where investors make their investment decisions based on their emotions. This study investigates the effects of various factors including biases representation, mental accounting and risk aversion when an investment decision is executed. In other words, the study examines the effects of emotional intelligence components on retail investors’ investment strategies on Tehran Stock Exchange (TSE). The proposed study selects a sample of 270 investors who had some experiences on TSE randomly and using a questionnaire based survey detected that there was a positive and meaningful relationship between emotional intelligence and investment decisions.