Diffusion of renewable heating technologies in households. Experiences from the Norwegian Household Subsidy Programme

A sample of 896 Norwegian households participating in a subsidy programme was surveyed in order to evaluate the success of the programme. The programme subsidised investments in new heating technologies, including heat pumps and pellet stoves. The success of the programme was measured by the degree of overall satisfaction with the investment by the sampled households. Theories on diffusion of innovations and planned behaviour motivate the empirical modelling of the investment satisfaction.The economic return on the investment varied substantially both within and between the two heating technologies, with heat pumps outperforming pellet stoves in this respect. Still, the economic return showed no explanatory power toward the investment satisfaction of the household. Among the economic variables, only the electricity price had any influence on investment satisfaction. Technical quality, indoor climate and heat comfort, and the availability of the supplier of the heating equipment were the most important explanatory variables.