Opinion of the food processors, wholesale and retail companies towards the Program for Product Quality Analysis in São Paulo, Brazil

This research seeks to identify the opinion of food manufacturing, wholesale and retail companies towards the Program for Product Quality Analysis in Brazil. Managers from 11 food manufacturing companies and six wholesalers and retailers from the State of São Paulo were interviewed. The results showed that there is a lack of knowledge of the official methodology adopted by the program. The food processors were concerned about the impact the divulging of the results of these analyses would have on the wholesalers and retailers. In addition, they contested the way in which the results were divulged. However the majority of the interviewees believed that the general effect of the program on the society was positive.