The impact of inspection reports on consumer behavior: A pilot study

This pilot study evaluated the impact of inspection score information on consumer behavior. Protection motivation theory was used to investigate consumer’s behavioral intentions resulting from food safety information provided in the questionnaire. The questionnaire was created to measure consumers’ perceived likelihood of changing behavior based on protection motivation theory after reading restaurant food safety information in the form of inspection reports. The pilot showed that the methodology used to collect the data was sound. While the number of respondents was too small to show significance, several important trends were noted. One of the more important finding was that the affordable cost of selecting an alternative restaurant rose with the number of violations