Title :
To Integrate or to Differentiate? Towards Resolving a Multi-Channel Dilemma Investigation of the Effects of Channel Integration Strategies on Consumers ب Evaluations of Multi-Channel Utility and Their Adoption of Multi-Channel Shopping
Author :
Alvin C. Burns استاد مشاور , William C. Black استاد راهنما
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Keyword :
multi-channel retailing , channel integration , Complementarity , Conjoint analysis , Shopping
