Title :
Evaluating the Influence of Presentation Modality on the Communication of Pharmaceutical Risk Information in Direct-to-Consumer )DTC( Television Commercials.
Author :
Michael S. Wogalter استاد راهنما , David B. Kaber استاد مشاور , David W. Martin استاد مشاور
University :
Virginia Polytechnic Institute and state University
Major :
PhD )Psychology (
Keyword :
Warnings , risk communication , direct-to-consumer advertising
