Keyword :
Central Reservation Systems )CRSs( , Global Distribution Systems )GDSs( , Lodging Industry , Hotels , INTERNET , Electronic Distribution Systems )EDSs( , Supply chain management , Management Information Systems , Booking Process , Capital Budgeting , Co-Alignment Principle , Hotel Technology , Travel Intermediaries , Investment Decision-Making , Information technology , Service Dyad , Transaction Cost Analysis , Hotel Reservations , Electronic commerce , Resource Allocations , Competitive Advantage , Strategy