Title :
Postpurchase Implications of Low Price Guarantees and Consequences of Low Price Guarantee Default
Author :
Alvin C. Burns استاد مشاور , Abhijit Biswas استاد راهنما , Arthur G. Bedeian استاد مشاور
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration((
Keyword :
signal default , low price guarantee , LPG
