Title :
An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation
Author :
Edward F. Fern استاد راهنما , Danny K. Axsom استاد مشاور , David L. Brinberg استاد مشاور
University :
Virginia Polytechnic Institute and state University
Keyword :
price premiums , Experiment , brand and attribute processing , information processing model , brand equity
