DocumentCode
12891
Title
An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation
Author
Edward F. Fern استاد راهنما , Danny K. Axsom استاد مشاور , David L. Brinberg استاد مشاور
University
Virginia Polytechnic Institute and state University
Grade
نامعلوم
Major
PhD )Marketing(
Number of pages
0
Publish Date
1999
Keyword
price premiums , Experiment , brand and attribute processing , information processing model , brand equity
Note
01
Language
انگليسي
Link To Document