Title :
A NEW EXAMINATION OF SERVICE LOYALTY: IDENTIFICATION OF THE ANTECEDENTS AND OUTCOMES OF AN ATTITUDINAL LOYALTY FRAMEWORK
Author :
Larry Giunipero استاد مشاور , Michael K. Brady استاد مشاور , J. Joseph Cronin Jr. استاد راهنما
University :
Florida State University Electronic theses Fsu Browse
Major :
PhD )Marketing, Department of(
Keyword :
Structural equation modeling , Value , Service loyalty , Trust , Satisfaction , Quality , services marketing
