DocumentCode
15755
Title
The Sports Appeal: Are Athletics a Viable Academic Marketing Vehicle in Higher Education?
Author
Richard Nelson استاد راهنما , Lori Boyer استاد مشاور , Gene Sands استاد مشاور
University
Lovisiana State University
Grade
نامعلوم
Major
Master of Mass Communication )M.M.C.( )Mass Communication(
Number of pages
0
Publish Date
2004
Keyword
higher education public relations , branding through athletics , higher education marketing , academic perception
Note
01
Language
انگليسي
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