Title :
Service Recovery and the Elusive Paradox: An Examination of the Effects of Magnitude of Service Failure, Service Failure Responsiveness, Service Guarantee and Additional Recovery Effort on Service Recovery Outcomes
Author :
Alvin C. Burns استاد مشاور , Abhijit Biswas استاد راهنما , Arthur G. Bedeian استاد مشاور
University :
Lovisiana State University
Major :
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Keyword :
magnitude of service failure , service recovery outcomes , service failure responsiveness , service recovery paradox , service recovery , service guarantee
