Title :
Consumer Independence: Conceptualization, Measurement and Validation of a Previously Unmeasured Social Response Tendency
Author :
Michael D. Hartline استاد مشاور , Leisa R. Flynn استاد مشاور , Ronald E. Goldsmith استاد راهنما
University :
Florida State University Electronic theses Fsu Browse
Major :
PhD )Marketing, Department of(
Keyword :
detached , Independence , consumer independence , social response , consumer personality , consumer social response tendencies , nonconformity , anticonformity
