Title :
Ethnicity, Personality and Values: Exploring the Consumer Exodus from Department to Discount Stores
Author :
Gary Knight استاد مشاور , Mark Bonn استاد مشاور , Leisa Flynn استاد راهنما
University :
Florida State University Electronic theses Fsu Browse
Major :
PhD )Marketing, Department of(
Keyword :
self-monitoring , Self-Congruency , Department Stores , Situational Influences , Mass Merchandisers
