• DocumentCode
    16515
  • Title

    Now Playing: Information Processing of Cues Used in Motion Picture Advertising

  • Author

    Laura Arpan استاد مشاور , Arthur Raney استاد راهنما , Barry Sapolsky استاد مشاور

  • University
    Florida State University Electronic Theses Fus Browse
  • Grade
    نامعلوم
  • Major
    Master of Science )Communication, Department of(
  • Number of pages
    0
  • Publish Date
    2005
  • Keyword

    advertising , motion picture , Film , heuristic-systematic model , viewing intention , elaboration likelihood model

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=16515