• DocumentCode
    16767
  • Title

    Measuring Player Perceptions of Advertising in Online Games

  • Author

    Margaret DeFleur استاد مشاور , Anne Osborne استاد مشاور , Lance Porter استاد راهنما

  • University
    Lovisiana State University
  • Grade
    نامعلوم
  • Major
    Master of Mass Communication )M.M.C.( )Mass Communication(
  • Number of pages
    0
  • Publish Date
    2006
  • Keyword

    SECOND LIFE , virtual worlds , MMORPG , Marketing , advergaming , advergames , video games , Computer games , contextual advertising , perceived interactivty , product placement

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=16767