DocumentCode
17494
Title
MESSAGE FRAMING AND PERSUASION: THE ROLE OF CONSUMERS ب MOTIVATIONS IN PROCESSING FRAMED MESSAGES
Author
William T. Ross استاد مشاور , Margaret Meloy استاد مشاور , Hans Baumgartner استاد راهنما
University
Pennsylvania State University
Grade
نامعلوم
Major
PhD )Business Administration(
Number of pages
0
Publish Date
2004
Keyword
message framing , motivation , persuasion , INFORMATION PROCESSING
Note
01
Language
انگليسي
Link To Document