DocumentCode
19620
Title
The Study of the Impact of Product Categories, Price Discount and Brand Awareness on Consumers-- Brand Evaluation and Repurchase Intention
Author
Yun-Hua Su استاد مشاور , Chin-Te Chang استاد راهنما
University
Ethesys
Grade
نامعلوم
Major
Master )Business Administration and Graduate institute of Management(
Number of pages
0
Publish Date
2001
Keyword
price discount , brand awareness , product categories , brand evaluation , repurchase intention
Note
01
Language
انگليسي
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