Title :
The Study of the Impact of Product Categories, Price Discount and Brand Awareness on Consumers-- Brand Evaluation and Repurchase Intention
Author :
Yun-Hua Su استاد مشاور , Chin-Te Chang استاد راهنما
Major :
Master )Business Administration and Graduate institute of Management(
Keyword :
price discount , brand awareness , product categories , brand evaluation , repurchase intention
