• DocumentCode
    20541
  • Title

    An Analysis of the Relationship between City Typology, Interactivity and Advertising Message Strategies of American Municipal Web Sites

  • Author

    Andrea Miller استاد مشاور , Anne Osborne استاد مشاور , Lance Porter استاد راهنما

  • University
    Lovisiana State University
  • Grade
    نامعلوم
  • Major
    Master of Mass Communication )M.M.C.( )Mass Communication(
  • Number of pages
    0
  • Publish Date
    2006
  • Keyword

    city web site , city advertising , city marketing , place marketing , creative advertising strategy , Advertising strategy , message strategy , structural interactivity , Taylors Six-Segment Strategy Wheel

  • Note
    01
  • Language
    انگليسي
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=17&DC=20541