An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa
Author :
H L M du Plessis استاد راهنما
University :
University oF Pretoria
Grade :
نامعلوم
Major :
DComm )Marketing Management( )Marketing and Communication Management(
Number of pages :
0
Publish Date :
2001
Keyword :
small organisations , marketing theory , small manufacturing , South Africa , marketing decision-making instrument , expanded marketing mix , PLC , product life cycle , dealer organisations
