DocumentCode
2515
Title
What Irritates Consumers? An Empirical Examination of the Antecedents and Consequences of Consumer Irritation
Author
Alvin Clarence Burns استاد مشاور , Abhijit Abe Biswas استاد راهنما
University
Lovisiana State University
Grade
دكتري
Major
Doctor of Philosophy )Ph.D.( )Marketing )Business Administration(
Number of pages
0
Publish Date
2004
Keyword
irritation , information relevancy , attitude toward the brand , negative word of mouth , need to evaluate , information expectancy
Note
01
Language
انگليسي
Link To Document