• شماره ركورد
    47366
  • شماره مدرك
    4387497
  • نويسنده/تنالگان
    Giovanni Vecchiato
  • عنوان

    Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

  • اطلاعات نشر
    Springer
  • سال نشر
    2013
  • شابك
    9783642380648;9783642436765;9783642380631