استراتيجيات وضع حواجز الدخول امام تهديد المنافس المحتمل

The unexpected entrance of a new opponent in the market considered as a menace that makes the previously existing firms fear a harsh exceeding competition with all its resulting consequences. In order to stop this threat, all means exploited to get profit from the different opportunities and by applying the strategies of barriers to entry. The latter are manifested very often in scale economies, differentiation products and absolute cost advantages, however, this cannot be possible without introducing functional and competitive strategies with the firm s own strategic choice.