Israeli Products in the Eyes of Palestinians

The effects of consumer ethnocentrism, animosity and product judgments on Palestinian consumerintention to purchase Israeli products was analyzed. To do so, a questionnaire was built, tested anddistributed to a sample of 1550 Palestinian consumers in three main cities, Hebron, Ramallah and Nablus. Factor as well as multiple regression techniques were then applied. Results indicate that bothethnocentrism and animosity are positively related to consumer reluctance to buy Israeli goods. Findings also suggest that product judgment negatively impacts the reluctance of Palestinian consumers topurchase Israeli products. Furthermore, results show that education is the only personal characteristics variable that affects Palestinian purchase intention.