The interaction of prosody and context in the discourse of adverts

Based on Cook s (2001) contextual perspective, this study demonstrates how prosody plays a role in the structuring of information within the discourse of adverts. It argues that context and surrounded situations interact with prosodic sound-features, so that each determines the occurrence of the other. The study proposes that persuasion is reached and reliability is strengthened through emotional appealing. In selecting sixteen car-adverts with apparent audio attraction, the context is specified to the time of issuing them and the cultural background of receivers. The analysis reveals prosodic sound-features that not only strengthens mnemonics with their audio sense, but also interacts with the proposed offer in the adverts. Using prosody in the discourse of these adverts reflects context and adds genuine to promoted products.