الوعي السياحي ودوره في تعزيز القدرة التنافسية لقطاع السياحة والسفر في الاردن- دراسة تحليلية ميدانية

This study deals with the tourism awareness in Jordan society after the implementation of new plan adopted by Jordan ministry of tourism which was purposely directed to enhance the tourism awareness through focusing on three strategies: tourism planning, tourism education and tourism marketing, to assess the extent to which these strategies capable of enhancing the competitive capabilities in the tourism industry. A large sample of respondents were selected including employees interested people such as, teachers, managers, university students and influential leaders. A number of statistical tools were used to test the study hypotheses. Study findings revealed that tourism planning has more effect on the tourism competitiveness in terms of human resources and tourism education; it also shows that tourism education and marketing have more impact on domestic tourism perception; and finally tourism marketing shows more impact on security and safety indicators.