الوظيفة الاتصالية لاجهزة العلاقات العامة في الجامعات الاردنية الحكومية والخاصة في اقليم الشمال: دراسة ميدانية

This study aimed to know the communication function of the public relations bodies in both Jordanian public and private universities in the North. Using a survey as a method, the study designed a questionnaire to collect data from participants. The study reached many results. The following are the important ones: although the public relations practioners used communication tools, e-mails come first while the electronic and daily papers come after. The study demonstrates that public relations programs aimed to enhance the relationship between universities and their environment and to increase loyalty. The study also finds out that public relations practioners faced many obsticals such as, centered-decision making, un motivating employees and the lack of the budget.