اثر تحديد العوامل الحاسمة للجودة في تحقيق الابعاد الاستراتيجية للتميّز دراسة تحليلية لآراء عينة من مدراء وزبائن الشركة العامة لصناعة الادوية والمستلزمات الطبية في نينوى

This study attempts to identify the impact of the CTQ factors in achieving the strategic dimension of excellence at State Company of Drugs and Medical Appliances in Nineveh as a case study. To specify the general framework of the study problem, a number of questions were introduced to deal with the nature of the relationship between the CTQ factors and the strategic dimensions of excellence. The study finds a correlation and impact between the CTQ factors and the strategic dimensions of excellence. Each one of the four factors (supply chain, checking process, operation costs and customer satisfaction) was related with the seven strategic dimensions of excellence. Based on conclusions, the study submitted several recommendations focusing on the necessity to adopt a radical system of learning, development and training in the company that will help to develop the personal characteristics of the leaders.