تبني مدخل ادارة علاقات الزبون كفلسفة عمل وتاثيره في اداء المنظمات الخدمية: دراسة تحليلية في مصرف الرشيد / 16 في محافظة القادسية

This research aims to examine, if there is impact of a adoption the customer relationship management approach as a work philosophy of service organizational performance. AI-Rasheed bank / branch 16 in Qadisiyah province, was selected as the society of research. Questionnaire has been depended, which has been distributed to employees of bank (under research), an‎d after the analysis process of their answers on questionnaires, the research has ended with some conclusions, and it presents some suggestions which may be useful as a guide to the management of the bank (under research), and to another organizations, too.