ادوات التحليل الاستراتيجي بين النظرية و التطبيق: حالة ملبنة ايدوغ عنابة LEA

The strategic analysis tools of curves, matrices, and models are innovated by researchers in the science of strategic management, as they derive their strength from their ability to depict the state of the organization in a simplified way, based on a huge amount of information. The main objective of this study is to bring these tools out of their theoretical nature to the ground, and to try to integrate them firmly into the Algerian institution by dropping them on the Idough dairy (Annaba). We have concluded that its strategic-analytical dimension helps to make decisions regarding the strategy to be followed with more confidence, and that it represents the best methods of communication between departments and information storage in the organization.