تاثير تحيزات الثقافية للمترجم على ترجمة الخطاب الاشهاري

The translator transfers the linguistic meaning from one language to another, but during the translation process he unconsciously shows his cultural biases represented in his prejudices and linguistic, social and religious beliefs... That is why we can say that the cultural biases of the translator greatly affect the production of the text on the one hand and on the other hand. The translator works to involve the recipient in constructing the meaning by giving the latter the opportunity to fill in the blanks and blanks in the text, by running the reader’s cognitive encyclopedia, which adds an aesthetic and social dimension that makes the text open to multiple readings. Based on the foregoing, we will try in this research paper to show the impact of cultural bias for both the translator and the reader on the production of the meanings of the advertising text through a research blog that carries advertising texts for Pantene International Company by employing a critical analytical approach that enables us to shed light on the most important problems and obstacles it faces The translator while transferring these texts from the starting language to the arrival language.