المتطلبات المنهجية الحديثة لاستثمار وتسيير كفاءات الموارد البشرية في ظل مجتمع المعرفة

This study focuses on the importance and role of investment in human resource competencies in achieving the strategic competitive advantages of the modern enterprise in light of the growing role of the knowledge society and its repercussions on the organizational environment and business climate at the present time. The organizational and administrative thought, the economic sector, commercial and financial transactions, and electronic dealing, network marketing and modern digitals have become the modern tools for management and commercial dealing. These radical changes require high-level competencies and training and are fully aware of various information systems and advanced technologies, and this is what puts institutions in front of a great challenge represented in the need to create competitive advantages and capabilities that make the human resource a starting point and a pillar for it.