THE ROLE OF ADOPTING THE CLEANER PRODUCTION STRATEGY IN REDUCING ENVIRONMENTAL POLLUTION AND LOWERING THE COSTS IN THE ECONOMIC UNITS

The study aims to raise up the level of the environmental and financial performance of the economic units in order to respond to maximizing economic returns and to reduce negative impacts in the environment by moving to use of the cleaner production strategy as an integrated preventive strategy, with aview to reducing costs and improve environmental conditions by reducing pollution, There by maximizing unit value environmentally, which led to the attention of economic units to environmental issues through the adoption of methods and techniques that contribute to reduce the negative effects in the environment as a result of its activities, which result in large sums of money to address those effects.