التحليل الاستراتيجي و الاداء التنافسي دراسة تحليليةفي صناعات الخدمات المصرفية

Contemporary literatures in the field of strategic management have shown increasing interest in the issue of strategic analysis and it's impacts on banking industry competitive performance، and on it's capability to achieve sustainable advantage in property business environment. An integrative model of causal relationships among environmental، managerial and organizational factors، strategic analysis intensity and competitive performance was developed and tested by using data from four private banks. The results suggested that the intensity with which banks engage in the strategic analysis process has a direct positive effect on banks competitive performance. Results also indicated a reciprocal relationship between strategic analysis intensity and competitive performance، that is strategic analysis intensity causes better performance، on the other hand better competitive performance require greater strategic analysis intensity. Finally the results hold important implications for other future researches and studies.