تاثير ابعاد التسويق الداخلي على رضا العاملين واثرة على ادائهم في البنوك التجارية العاملة في محافظة الكرك

This study aims at identifying the effect of the internal marketing dimensions (the organizational culture, internal interaction, motivation and training) on the employee’s job satisfaction and its effect on their performance in the sector of working commercial banks in the Karak Governorate. The study population included all employees (255 employees) in the working commercial banks in Karak (11 banks).Two hundred questionnaires were randomly distributed on the study population to give everyone the opportunity to choose him/her as a respondent .After collecting data, the results showed that (184) responses that were valid for the final statistical analysis by using Statistical Package for the Social Sciences (SPSS) Edition 18. The results of testing the hypotheses of the study showed that there is an acceptance for the main hypothesis of statistical significance at the level of (α ≤ 0.05) between the dimensions of internal marketing as independent variables (the organizational culture , the internal interaction and motivation on the training) on the dependent variable (job satisfaction).The results indicated the acceptance of the four secondary hypotheses in the existence of a positive effect of statistical significance for the individual dependent variables on the job satisfaction of the employees of bank sector. The motivation factor occupied the first place in influence followed by organizational culture, training and internal interaction, respectively. Also, the results showed the acceptance of the second major hypothesis, in the existence of a positive effect with statistical significance for the variable of organizational satisfaction of the employees on their performance. Finally, there are some important recommendations for practitioners in the banking sector and for future research in the fields of marketing and management. Keywords: Internal Marketing, Organizational Culture, Internal Interactive, Motivation, Training, Job Satisfaction and Performance.