نموذج مقترح للربط بين بطاقة الاداء المتوازن المستدام والمقارنة المرجعية لتقييم الاداء الشامل للموسسة: دراسة حالة موسسة الخزف الصحي بالميلية والموسسة الجديدة للخزف الصحي بالغزوات

This study aimed to highlight the importance of evaluating the overall performance of the institution through the application of the sustainability balanced scorecard to benefit from the major pillars and perspectives on which the institution depended to assess its overall performance so that it guides and follows it up. In addition, the use of the sustainability balanced scorecard helped in achieving integration by benchmarking the institution against the performance of the leading institution to achieve excellence and competition for this institution locally, regionally and internationally. By applying the sustainability balanced scorecard and benchmarking on the institution of Healthy Ceramics in “El Milia” to evaluate its performance, it was shown that the institution benefited from the model. The benefit was due to both the comprehensiveness of the card which possesses five perspectives and the comparison of the actual performance to the intended performance. The set objectives may be unsuitable for the needs of the market because we compared the actual results achieved by the institution of Healthy Ceramics in “El Milia” to the actual results achieved by the leading institution ( The New Institution of Healthy Ceramics—“Ceramig” in El Ghazaouet) which were logical and realistic results. Accordingly, we used the card outputs as inputs for benchmarking; hence, we benefited from the advantages of both. Keywords: Performance, Overall Performance, Performance Evaluation, Performance Indicators, Sustainability Balanced Scorecard, Benchmarking