چكيده فارسي :
Persuasion is the process of creating , reinforcing , or changing peoples beliefs , values or actions . It is the art of convincing an audience , listeners orreaders, to believe , think , or act as the speaker or writer wants them to.Persuasion constitutes a speech act , an act performed in , or by speaking. .It describes when the persuader induces a particular kind of mental state inthe persuadee. Persuasive strategies are the various means of persuasion available to anyspeaker. The present paper investigates Aristotle s three different persuasivestrategies (ethos , pathos , and logos) in order to see whether these strategiesin business English fulfill most or all of the speech acts.Results of the analysis show that assertive and directive speech acts constitute the highest population in the language of business English , and as for the persuasive strategies , logos ─ causal reasoning ─ is most used .Repetition of words and long patterns of syntactic parallelism of clauses arerecognized in this study as a means of persuasion.
