توظيف ممارسي العلاقات العامة لشبكات التواصل الاجتماعي القطاع التجاري الاردني انموذجا

Employing public relations practitioners for social networks, the Jordanian commercial sector as a model

This study aims to find out the extent to which public relations practitioners in the Jordanian commercial sector employ social networks, and to identify the factors affecting their employment of these networks in light of the five elements of the unified theory of acceptance and use of technology, through a survey of the opinions of a sample of public relations practitioners that amounted to (100) items. This study belongs to the descriptive studies, which are considered one of the best studies to describe a phenomenon or a problem. The study relied on the survey method to identify the extent to which public relations practitioners employ social networks in the field of public relations. : (48%) of the study sample employ social networks in their field of work, and that the Facebook network is the most used network among practitioners among other social networks. The study also found a relationship between expected performance and behavioral intention, as the study indicated to There is a relationship between the expected performance, the expected effort, and the societal impact, and the existence of a relationship between effort, societal influence, and available facilities, and finally, there is a correlation between the effect. The community and the available facilities, all of which came with arithmetic averages and standard deviations of high degrees.