بطاقة التصويب المتوازنة كأداة لقياس الأداء

Balanced Scorecard is a new technique of measuring performance drivers. It is a valuable tool enabling us to understand the situation of the organization. The balanced scorecard also provides us with useful documentation for continually developing implementation measures of control, which guide the organization towards achieving its goals and vision. The research explains the concept of Balanced Scorecard and its benefits and the techniques of its proper implementation.