دور السياسات الترويجية في تسويق المنتجات الدوائية السورية.

This research can be summarized as follows: It clarifies the theoretic bases on which medicinal promotion is based and the specific quality of this product, together with the elements affecting its circulation and disposal. It presents the most effective factors in choosing the medical promotion mixture whose adoption might help to follow a beneficial and safe promotion policy in marketing the Syrian therapeutic products. It introduces the promotion activity in the Syrian medicinal firms and identifies the most important elements and promotion procedures followed in order to be able to inspect and examine all the obstructions that prevent reaching a suitable promotion policy. It compares what exists with what should exist, so as to extract the results and give some suggestions which can activate the promotion spirit in marketing the Syrian therapeutic products.