دراسة اتجاهات المستهلكين في محافظة اللاذقية لشراء المنتجات الوطنية

The objective of this research is to highlight the Syrian consumer attitudes towards purchasing nationally manufactured products. The results of this research have indicted negative attitudes by consumers towards buying national products, and a decrease in the effect of promotion elements and consumer protection association on consumer attitudes towards purchasing national products.   The recommendations of this research have stressed the need to start changing consumer attitudes from strong negative attitudes to strong positive attitudes towards purchasing national products, and the necessity of running awareness campaigns in the media aimed at persuading consumers to purchase national products, and the need for referential groups and consumer protection association to motivate consumers to purchase national products.