دور سمعة بلد المنشأ في اتخاذ القرارات الشرائية دراسة ميدانية على مستخدمي السيارات السياحية الخاصة في الساحل السوري

The research dials with the effect of the Country-of-Origin Reputation on making purchase decisions in the international market, since the reputation or the country-of-origin has become one of the most important issues in the field of the international trade and business. The research discusses the following sides: - Consumer Behavior and the Purchase Decision-Making. - Country-of-Origin Reputation. - The Role of the Country-of-Origin Reputation on Purchase Decision-Maki. It has been also found out the extent to which the Syrian Coast consumer is interested in knowing the Country-of-Origin of the car, and its effect on his purchase decision through the empirical survey done, and the analysis of the acquired data. One of the most significant findings of the research is: Consumers depend on the Country-of-Origin reputation in choice and make purchase decision for this reputation as an indicator of the high quality of the car, particularly compared with the available offers of cars and the distinction between them.