دور البيئة و الملاءمة في الاقبال علي مراكز التسوق «دراسة مسحية علي مراكز التسوق في الساحل السوري»

This research aims to find out the impact of some internal factors such as the environment and appropriate and its role in increasing the turnout of shoppers on shopping centers in the Syrian Coast, thus find out the extent of influenced of demand for shopping centers by these two factors. Research primary information were collected through a questionnaire was distributed to an appropriate sample of shopping centers attendees, the data were analyzed by the SPSS statistical program. After the study and analyze the research reached to some of the important results: 1- There is a clear Correlation between the clean and comfortable shopping center environment and also good convenience on the one hand and increasing turnout for shopping centers in the Syrian coast on the other hand. 2- The research confirmed that there is a shortening of attention to aspects of the environment and appropriate in the shopping centers located in the Syrian Coast. 3- The research found some observations as well such as lack adequate and varied restaurants in shopping centers, and lot of shoppers they don’t consider the studied shopping centers as a major shopping destination.