شماره ركورد كنفرانس
3484
عنوان مقاله
From mistfits to mhealth wearable devices - Understanding the Psychology of new-product adoption
كليدواژه
mHealth , product offering , marketing strategy
كشور
ايران
نويسنده
Viet Dung Trinh
كلمات كليدي
mHealth, product offering, marketing strategy
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