The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz

Now days customers are very important part of any firm and keeping them satisfy is vital for firm’s survival. Universities, like all service firms, should consider their customer’s satisfaction in priority. This study we investigate the effect of perceived market orientation on satisfaction and post-enrolment behavior. We have collected 376 questionnaires from students of University of Tabriz. Our results showed that perceived market orientation has a positive effect on student’s satisfaction.