شماره ركورد كنفرانس :
3720
عنوان مقاله :
The effect of perceived market orientation in the higher education sector Case of University of Tabriz
پديدآورندگان :
Hosseini SeyedSamad s.hosseini@tabrizu.ac.ir University of Tabriz , Jalaei Mahyar Mahyar.J96@ms.tabrizu.ac.ir University of Tabriz , Rezazadeh Atefeh University of Tabriz , Fathi Majid University of Tabriz
كليدواژه :
Market Orientation , Satisfaction , loyalty , Educational services , WOM
عنوان كنفرانس :
دومين كنفرانس بين المللي مديريت كسب و كار
چكيده فارسي :
In this paper we examine the relationship between perceived market orientation, satisfaction, loyalty and post-enrolment communication behavior in higher education sector. We have collected 376 completed questionnaires from students of University of Tabriz. We found that perceived market orientation is significantly related to satisfaction, loyalty and post-enrolment communication behavior. Also the mediating role of satisfaction between perceived market orientation, loyalty and post-enrolment behavior has been proved.
